Marketing
How To Publish And Sell Truly One-Of-A-Kind Info
So many products are simply a rehash of other products, and the same goes for books, too. Someone wants to write a book on persuasion, so they buy five books on persuasion, read them and then take all the best ideas from the books and write a new course or book or whatever. But what…
Read MoreThink You Can’t Compete?
Okay, your competition has been around longer than you. They know more than you about your customers, your products, your marketing… …let’s face it – they’re race horses, and you’re a mule. But what does that mean? New marketers feel like they are coming into a race when it’s three-quarters over. Seasoned marketers know more,…
Read MoreSneaky Tips To Get Your Emails Opened
You work hard to write the perfect email – and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one of the following tactics: Insert your personality and get personal. Let’s face it – no one gets excited by dry toast, which is precisely why…
Read MoreThe Secret To Making A Fortune In Continuity Programs
The ‘secret’ isn’t all that secret, and yet most marketers get this wrong. You simply have to give a much higher value than the price that subscribers pay, and two things will happen: They will join in droves, and they will STAY and continue to pay. It doesn’t matter if you’re charging $10 a month…
Read MoreHow to Stop Making Lousy Decisions
In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life. 1: The Vanishing Options Test In 1994, Quaker Oats made the decision to buy the drink company Snapple for a whopping 1.8 BILLION dollars –…
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